All Case Studies
Case Study

The partnership that kickstarted MahaDAO's community

MahaDAO came to us in 2021 while building ARTH, a valuecoin designed to hold purchasing power instead of tracking the dollar. An AMA, a Review Programme and a $10,000 airdrop helped kickstart their community, which didn't stop talking about MAHA for over two years while the token ran from around $1.40 to roughly $10.

August 2021

AMAsReview ProgrammeServer Publishing
  1. The ask

    MahaDAO was building something that needed explaining

    In August 2021, MahaDAO was building ARTH: not another dollar-pegged stablecoin, but a valuecoin, designed to hold its purchasing power against a basket of uncorrelated assets rather than track the US dollar. It's a genuinely different idea, and a harder one to land than a meme, because a general crypto audience has to understand what a valuecoin even is before the token means anything to them. MahaDAO came to us early, when the community around the project was still small, to put ARTH in front of more people and give them a reason to stay.

  2. What we did

    An AMA to explain it, a Review Programme to build conviction, and an airdrop to reward it

    A valuecoin doesn't sell itself, so we led with understanding and rewarded the people who did the work.

    • Hosted a live AMA with the MahaDAO team, walking our community through ARTH, why a stablecoin detached from the dollar matters, and how the project intended to hold purchasing power.
    • Ran a Review Programme on Chad Trust, where members researched MahaDAO and published their own analysis, the format that turns a curious audience into people who understand what they're holding.
    • Airdropped $10,000 in MAHA to the community, paying participants in the token they'd just researched.
  3. The outcome

    A community that didn't stop talking about MAHA

    The AMA landed, and the community it kickstarted didn't let go: members kept talking about MAHA for over two years afterwards, long past the point where most campaign attention fades. The token itself went on a run through late 2021, from around $1.40 when the partnership ran to a peak near $10 that December. We don't claim that run: a token's rise in that market rode far more than any one AMA, and we can't manufacture a chart. What we take credit for is the part we actually did, which is helping kickstart the community that stayed engaged through it. MahaDAO got people who understood the valuecoin idea on its own terms, and a base that kept the project a live topic well beyond the campaign.

    +600%Peak MAHA price run~$1.40 when the partnership ran to ~$10 in Dec 2021
    2+ yearsThe community kept talkingMAHA stayed a live topic long after the campaign
    $10,000Airdropped to the communityPaid in MAHA to participants
    Pre-partnershipPeak~$1.40~$10+600%
  4. In summary

    Kickstart the community and it carries the project

    MahaDAO didn't need a pump; they needed people who understood ARTH well enough to stick with it while the project grew. The AMA did the explaining, the Review Programme turned that into conviction, and the $10,000 airdrop rewarded the people who did the work. The token's run to around $10 was the market's; the community that kept talking about MAHA for over two years was the part we helped build.

Want results like these?

Tell us about your project and we'll put together a package: AMAs, review programmes, and publishing across a network of 250K+ members.

Book a callSee MAHA on Chad Trust