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Case Study

The AMA that took CUMMIES to #1 on CoinMarketCap

Our AMA with CumRocket put CUMMIES at #1 trending on CoinMarketCap within hours. That put it in front of Elon Musk, and sent the price up 440% at its peak.

May 2021

AMAsReview ProgrammeServer Publishing
  1. The ask

    CumRocket came to us to grow their community

    In May 2021 CumRocket approached us with a straightforward goal: expand their community and get in front of more users. They were an NSFW meme coin on Binance Smart Chain in a market where hundreds of tokens were competing for the same attention every week. They needed people who would actually look at the project, not a burst of impressions that would be forgotten the next day.

  2. What we did

    An AMA, our partner network, and a Review Programme

    We put together a package built around getting real eyes on the project on a single, concentrated evening, and then keeping them there.

    • Hosted a live AMA with the CumRocket team in front of the Giga Chad community on 30 May 2021, with the team answering questions directly.
    • Published CumRocket across our partner network of servers, putting the project in front of members well beyond our own community.
    • Ran a Review Programme through Chad Trust, where members researched the project, answered a structured set of questions, and published their own analysis, backed by a $6,000 reward pool.
  3. The outcome

    #1 on CoinMarketCap, and everything that followed

    CUMMIES hit #1 trending on CoinMarketCap within hours of the AMA. That's the part we take credit for: a concentrated burst of attention from an engaged community, aimed at a single project on a single evening, is exactly what CoinMarketCap's trending list measures. Sitting at #1 is also a position that gets a project seen. Elon Musk tweeted about CumRocket shortly afterwards, and the price ran from $0.0370 to a peak of $0.200. We didn't arrange that tweet and we can't arrange one for you. What we did was put CumRocket in the place where it could happen. Meanwhile ~240 members published their own research and we paid out $6,000 in rewards, $25 to every reviewer.

    #1Trending on CoinMarketCapWithin hours of the AMA
    +440%Peak price impact$0.0370 → $0.200
    ~240Community reviewsWritten during the campaign
    $6,000Rewards distributed$25 to every reviewer
    Pre-partnershipPeak$0.0370$0.200+440.54%
  4. In summary

    Attention that compounds

    The AMA produced the trending spot, the trending spot produced the exposure, and the Review Programme turned that exposure into ~240 people who had actually researched the project. CumRocket's own team put their growth in holders down to the AMA, and people who research a project themselves are the ones who tend to stay when the chart cools off.

What they said at the time

We had a successful AMA with Giga Chads and apparently it's just been pretty optimistic chart action since the prep/lead up to the AMA and after.

Ross, CumRocket Admin

Cummies went 30% after the AMA. Chad effect confirmed?

Community member, CumRocket Discord

That AMA and post-AMA talk went absolutely fantastic. Congrats, Team CumRocket!

Community member, CumRocket Discord

What a difference an AMA can make!

Community member, CumRocket Discord

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